Not Just a Brand, A Statement About Triggered Couture, It's Founder, and His Vision

Triggered Couture is an unapologetic streetwear and lifestyle brand founded in January 2026 by Jarrod Stuart, also known as Boss Jay, and his wife Christina.

Built from real-life experience, Triggered Couture was born out of a journey that spans homelessness, addiction, incarceration, education, corporate leadership, and entrepreneurship. Through every chapter, one pattern became impossible to ignore: people suppress who they are to fit in, to avoid judgment, and to make others comfortable.

Boss Jay lived that reality firsthand. Every time he made himself smaller, muted his personality, or chased approval, he lost a piece of himself—and his happiness along with it.

Triggered Couture exists to challenge that culture.

This brand represents bold self-expression, raw individuality, and freedom from social pressure. Our clothing is designed for people who refuse to blend in, who reject censorship of personality, and who believe confidence should be worn, not hidden.

We stand for authenticity over acceptance, self-respect over public opinion, and living loud in a world that demands silence.

Triggered Couture isn’t just fashion—it’s identity, rebellion, and ownership of self.